Professional Photography 

The majority of home buyers start their search online, so it is important to make the first impression count!

Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. WSJ

Homes with high-quality photos receive 47% higher asking price per square foot.

83% of buyers cited pictures as very important.


Follow these tips to prepare your home for the best real estate photos possible.

  • Thoroughly clean whole house (vacuum carpet, mop hard floors, clean countertops, clean windows)
  • Turn ON overhead lights and lamps
  • Replace all burned out light bulbs
  • Turn all ceiling fans OFF
  • Turn all TVs OFF
  • Turn all computer screens OFF
  • Open blinds/window treatments
  • Remove personal photographs
  • Make all beds
  • Remove small floor rugs to reveal actual flooring
  • Place all shoes/jackets in closets

The more you prepare your home before the photographer arrives, the better the pictures are going to look. Remember, the photographer is hired to take the photos and make the space look good through the lens, and they can only do so much with a house that is in poor  condition.   It’s  not  possible to make a messy room look uncluttered in the picture. The goal is to create a stylish, generic room in which the buyer can picture themselves living in. If you include too many personal effects, such as photos and knickknacks, then it makes it more difficult for the buyer to imagine their own things in the room. So, get rid of the distractions and eliminate any clutter that may be present.

The Shocket Team hires the professional photographer as part of our professional services. 

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